Welcome to

Tell Media Group

We Keep the Nordic Asset Management Industry informed and connected

We bring the industry together


Nordic Fund Selection Journal readers


Events in 2017


Countries covered: Denmark, Finland, Iceland, Norway and Sweden.


Tell Media Group

Connecting & informing the Nordic asset management industry  

The Nordic asset management industry has grown and changed over the last decade. The market has become increasingly complex with a growing number of participants and these participants have become more professional. We have also witnessed a further blurring of previous clear boundaries – such as that between alternative and traditional products or that between wholesale and institutional clients. These changes also drive the need for information and communication. Tell Media Group was launched to fill that need and to ensure industry participants stay informed and connected.


“People don’t buy what you do, they buy why you do it”


Tell Media Group 

Launched with a single publication in the fall of 2006, Tell Media Group has grown to the leading b2b publisher covering the Nordic asset management industry. The company has established an attractive business model with a strong print offering, a solid events business and a growing paid-for content platform.

Tell Media Group aims to be the company with the best knowledge about the Nordic asset management industry – knowledge about the companies as well as key individuals.

Tell Media Group brings together a diverse set of competences across management, business development, design, events as well as editorially. Based on this and our connections, we have been able to establish a number of unique products and services for the industry.


Best fund selectors in the Nordics 2017

On November 9, institutional investors, fund selectors and representatives from eight international fund companies gathered at the Royal Coin Cabinet in Stockholm for the 8th annual Nordic Fund Selection Awards to celebrate and award excellence in fund- and manager selection. Winners The Nordic equ [...]

14 November 2017 0

Nordic Fund Industry Outlook 2017

We have just completed the annual Nordic Fund Industry Outlook report, available exclusively to FBNW subscribers. The report aims to provide high-level insight on the current state as well as the future development of the Nordic asset management industry, by identifying key challenges and opportunit [...]

2 February 2017 0

Best fund selectors in the Nordics 2016

Institutional investors, fund selectors and representatives from seven international fund companies gathered in Stockholm on November 10 to celebrate and award excellence in fund- and manager selection at the seventh annual Nordic Fund Selection Awards. Tell Media Group introduced the Nordic Fund S [...]

14 November 2016 0


“Leading platforms to keep you informed and connected”

FBNW is an online, all-inclusive, subscription-based information and community service. It is dedicated to individuals looking to stay on top of trends in the Nordic asset management industry and in touch with industry peers. Learn more at fbnw.se/about.
NFSJ logo
Edited by Caroline Liinanki, Nordic Fund Selection Journal is the only local b2b magazine dedicated to fund/manager selectors and institutional investors in the Nordic region. The magazine is distributed to people working in or with the Nordic asset management industry.
Nordic Fund Selection Journal roundtables are small and insightful discussions among leading fund managers and fund/manager selectors and institutional investors. Summaries of the discussions are published in the Nordic Fund Selection Journal.
Nordic Fund Selection Forum logo
Nordic Fund Selection Forum is an annual investment conference exclusive to invited fund/manager selectors and institutional investors in the Nordic region. It is an opportunity for investors to gain insight from fund managers and invited experts, as well as informally discuss with industry colleagues.
Nordic Fund Selection Awards
Nordic Fund Selection Awards is a unique platform delivering valuable feedback from fund companies to fund/manager selectors in the Nordic region. The annual event highlights and awards key selection teams in the region.
Nordic Night Logo
Nordic Night, which was launched to coincide with the FundForum International in Monaco in 2014, is a dedicated networking event for people working in or with the Nordic asset management industry. The event is hosted exclusively outside the Nordic region.


Dedicated to all parts of the industry


A selection of our clients


Ask us if you have any question. We can help you!

Address: Västra Ågatan 16, Uppsala Sweden
Phone: +46 18 69 22 22

Thank you for your message. We will try to answer as soon as possible.

Meet The Team

“If it’s worth doing, it’s worth doing well”

Malin Tell

Managing Director

+46 70 679 12 75

As the managing director I get to do what I am passionate about, which is to run companies. I enjoy planning and working together with the team, inspiring them to reach our goals. I like to stay in shape so when I’m not working I spend time at the gym and I also play soccer.

Niklas Tell

Chief Content Officer

+46 70 304 35 20

As the founder and chief content officer I’m the driving force behind our research, editorial and advisory efforts. I have a degree in Economics and Business Administration from the Stockholm School of Economics. When I’m not working I enjoy sports; running, floorball and windsurfing.

Caroline Liinanki

Editor, Nordic Fund Selection Journal (based in London)

+46 70 304 64 65

As editor, I’m responsible for the content in the magazine as well as the general institutional investor coverage and research. I’ve previously spent seven years at the FT writing about Nordic institutional investors. I’m obsessed with gardening but also love literature and cooking.

Janina Sibelius

Editor, FBNW
(based in London)

+46 70 679 04 47

As news editor, my job is to oversee and contribute to the selection and preparation of news items for publication. I’ve previously worked at the FT covering Nordic institutional investors. I'm a fan of skiing, sailing, classical music and poetry.

Christer Salling

Graphic Designer

+46 18 69 22 22

As the graphic designer I make sure all our magazines, reports and other print material looks good. I also keep an eye on our websites so everything is up to date. When I’m not working I spend time with family and friends and I like playing guitar.

Jennie Nyström

Event Manager

+46 70 304 30 77

As the event manager, I am responsible for all the details involving our events. Contact me if you have any questions regarding the events section on the website. On my free time, I spend time in the gym and with my family.